New study "Generation Aktie" shows: Young investors invest long-term and regularly in equities and ETFs (in German)
The young generation relies on equity funds and equity-based ETFs. She informs herself online in social media and saves for asset accumulation and retirement provision. This is the result of a study by the Center for Research in Financial Communication at the University of Leipzig, which was commissioned by DIRK – The German Investor Relations Association – and supported by Deutsches Aktieninstitut. Other supporters of the research project were DekaBank, Lanxess AG, SAP SE, and Zalando SE.
Center for Research in Financial Communication Prof. Dr. Christian P. Hoffmann Universitätsprofessor Kommunikationsmanagement Universität Leipzig Telefon: +49 (0)341 97-35061 E-Mail: firstname.lastname@example.org www.financialcommunication.org