New study "Generation Aktie" shows: Young investors invest long-term and regularly in equities and ETFs (in German)

The young generation relies on equity funds and equity-based ETFs. She informs herself online in social media and saves for asset accumulation and retirement provision. This is the result of a study by the Center for Research in Financial Communication at the University of Leipzig, which was commissioned by DIRK – The German Investor Relations Association – and supported by Deutsches Aktieninstitut. Other supporters of the research project were DekaBank, Lanxess AG, SAP SE, and Zalando SE.

The study can be downloaded here. 

For more Information: 

Center for Research in Financial Communication 
Prof. Dr. Christian P. Hoffmann 
Universitätsprofessor Kommunikationsmanagement 
Universität Leipzig 
Telefon: +49 (0)341 97-35061 
E-Mail: christian.hoffmann@uni-leipzig.de 
www.financialcommunication.org 

Deutsches Aktieninstitut e.V. 
Dr. Gerrit Fey 
Leiter Fachbereich Kapitalmärkte 
Telefon: +49 (0)69 92915-41 
E-Mail: fey@dai.de 
www.dai.de 
  
DIRK – Deutscher Investor Relations Verband 
Kay Bommer 
Geschäftsführer 
Telefon: +49 (0)69 9590 9490 
E-Mail: kbommer@dirk.org 
www.dirk.org